If you’re like me, you probably just think that printing is printing, and that there’s no real difference between offset and digital printing right? Well, as it turns out, there is really a difference between them and we are going to look at the differences between these two printing methods in this article, so that you can make the best possible decision regarding these two when you get to your next print project.
Understanding Offset Printing
Simply put, offset printing is the best solution whenever you are in the need for large quantities due to its technology. It uses plates that are usually made out of aluminum that transfer the image onto a rubber “blanket” which will, in turn, roll the image into the paper sheet you use. The name “offset” was given to it because the ink is not directly transferred into the paper, it has a stage where it goes through the “blanket”. It provides proper color reproduction and a clean looking printing, just like the professionals do it. It is, of course, the best choice when it comes to large amounts.
Digital Printing
Digital printing, on the other hand doesn’t use plats just like offset printing does. It uses a variety of options such as toner and uses liquid ink. Digital printing only rises above offset printing whenever you are in the need for a low amount of printing. The use of variable data printing is only possible in digital printing as well, since offset printing cannot accommodate that. Variable data mean that each piece is a little different than the other, without damaging the whole collection as a whole.
What Are the Benefits
The advantages of using digital printing include the costs (the costs are lower on the shorter runs) and you are only going to be printing small amounts so convenience is also a factor. You are going to print what you need whenever you need it, in the amounts you need.
As referred above, you also have the variable data capability so you can make personalized pieces to each one of your employees without having to waste a of money.(assuming you want to give your employees some flowers that is). Finally, digital printing has improved in the last few years due to technological advancements and as such, the quality makes it acceptable for a lot of users worldwide.
On the other hand, offset printing has a lot of cost advantages when it comes to printing in large amounts and the more you print, the cheaper it is going to be for you per piece. There is also the possibility of using special custom inks that you wouldn’t be able to use in digital printing due the type of printing and its own nature. Offset printing is the way to go is you are looking into large amounts.